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Creative Producer Storyteller with 15+ years of experience Ex-YouTube/Disney/Amazon

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Content Strategy
Creative Direction
Management & Hiring
Production
Writing

I'm a creative producer and YouTube storyteller with over 15 years of experience developing content, working with creators, and bringing creative ideas to life at YouTube, Amazon Studios, and Disney. My roots are in YouTube. I co-created the comedy channel Chad, Matt & Rob, where our sketch comedy and interactive storytelling videos generated more than 100 million views. That experience gave me a firsthand understanding of what it takes to create content that captures attention, builds an audience, and keeps people coming back. Throughout my career, I've combined creative development, storytelling, production, and platform expertise to help turn ideas into engaging entertainment. I'm especially passionate about developing original formats, shaping compelling narratives, and collaborating with talented creators to bring their visions to life. Today, I produce original character-driven comedy series through my creative production company, See More Of This, while also collaborating with independent creators on their own projects. I bring a unique perspective as both a creator and an experienced creative executive. I understand the creative process, the production challenges, and the YouTube ecosystem—and I love helping turn great ideas into content audiences want to see more of.

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Senior Digital Content Designer YouTube, Social Media & Creator Content

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Composition
Content Strategy
Creative Direction
Graphic Design
Thumbnail Design

I am a Senior Digital Content Designer with over 8 years of remote experience, specializing in strategic visual packaging. My passion lies in crafting the "curiosity gap"—the delicate balance of visual psychology and compelling storytelling that instantly grabs attention and turns casual scrollers into dedicated viewers. While many designers focus solely on aesthetics, my unique strength is bridging the gap between high-speed execution and top-tier artistic quality. I don't just design images; I build cohesive digital identities that perfectly complement the creator's vision and elevate the final content. My skills were forged in highly demanding, fast-paced creative environments. Over the years, I have honed my ability to adapt swiftly to diverse art directions by managing massive, multi-platform campaigns. A recent and proud milestone in my career was reaching a documented total of 13,979 crafted visual assets. This included producing high-volume digital content for prominent media networks in the MENA region through Alfan Group. I also recently took this expertise to the global stage, leading a visual back-catalog optimization for the US-based powerhouse Yes Theory, developing over 30 tailored concepts across 16 major documentaries to revive audience engagement. To stay ahead in the rapidly evolving digital landscape, I am constantly learning and adapting. Recently, I have deeply integrated AI-assisted workflows—like Adobe Firefly and Generative Fill—into my advanced Photoshop compositing process. This allows me to scale production efficiently across platforms like YouTube, Snapchat, and VOD without losing the human touch. Whether I am iterating on precise design variations for international clients like LES MILLS or creating thumb-stopping visuals for high-energy entertainment brands, I bring a data-driven, highly adaptable design approach that ensures every piece of content reaches its maximum potential.