Creative Professional's cover image
Developer's avatar

YouTube Creative Strategist and Channel Manager who connects ICP-driven content

user-clock Recently Active
Channel Management
Content Strategy
Creative Direction
Video Editing
Writing

Description

I am a YouTube Creative Strategist with a distinct advantage: I spent nine years in the trenches of video editing before moving into high-level channel management. That's why I know what makes a good video.

Many strategists hand over vague ideas that cause production headaches, but I build structured pipelines. I rely on visual storyboarding, clear presentation frameworks, and timestamped feedback to lead remote teams of writers, video editors, and thumbnail designers. Because I speak the language of post-production, I provide actionable briefs that empower creatives to hit the mark on the first version, eliminating endless revision loops.

Ultimately, I am passionate about content that drives tangible business results rather than chasing empty, viral vanity metrics. I specialize in taking complex information—like finance, real estate, or digital products—and engineering structured, high-performing media assets that attract the right audience.

Portfolio:

  • Argentina vs Egypt Felt Like a Movie

    3 months ago • 17.8K views

    User Avatar

    Bygelow

    72 subscribers

    YouTube Video

    Learn more

    This is my own creation; I ideated, scripted, filmed, edited, packaged, and posted everything myself.
  • Why Old Movies Were Probably Better

    3 months ago • 1.35K views

    User Avatar

    Bygelow

    72 subscribers

    YouTube Video

    Learn more

    This is my own creation; I ideated, scripted, filmed, edited, packaged, and posted everything myself.
  • ive been working 12 hours per day on the wrong things...

    15 days ago • 252 views

    User Avatar

    Joshua Lessard

    2.63K subscribers

    Channel Manager

    Learn more

    I was in charge of producing this video, and I worked with a team of editors and designers. I then packaged, scheduled, and posted it.
  • The unfair advantage scaling my agency 500% a year

    12 days ago • 272 views

    User Avatar

    Joshua Lessard

    2.63K subscribers

    Channel Manager

    Learn more

    I was in charge of producing this video, and I worked with a team of editors and designers. I then packaged, scheduled, and posted it.
  • why I shut down my drug empire

    about 1 month ago • 1.18K views

    User Avatar

    josh lessard highlights

    20 subscribers

    Creator

    Learn more

    I clipped this from a long-form video, edited it, and made it into its own piece. Posted and published it myself, from pre to post.
  • i'm ambitious but lazy, yet i keep making more money

    24 days ago • 2.01K views

    User Avatar

    Joshua Lessard

    2.63K subscribers

    Channel Manager

    Learn more

    I was in charge of producing this video, and I worked with a team of editors and designers. I then packaged, scheduled, and posted it.
  • The Truth About The 2026 Economy

    about 1 month ago • 565 views

    User Avatar

    josh lessard highlights

    20 subscribers

    Creator

    Learn more

    Clip this from a longer video, made it into a segment, titled and packaged it.
  • How I Funded My First Business With a 9-to-5

    14 days ago • 309 views

    User Avatar

    Lisa Song Sutton

    50.2K subscribers

    Packaging

    Learn more

    I created title, thumbnail, metadata and posting.
  • The Hidden $250,000 Catch in a UPS Store Franchise

    17 days ago • 341 views

    User Avatar

    Lisa Song Sutton

    50.2K subscribers

    Packaging

    Learn more

    I created title, thumbnail, metadata and posting.