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YouTube Creative Strategist and Channel Manager who connects ICP-driven content

Gestion de chaîne
Stratégie de contenu
Direction créative
Montage vidéo
Rédaction

Description

I am a YouTube Creative Strategist with a distinct advantage: I spent nine years in the trenches of video editing before moving into high-level channel management. That's why I know what makes a good video.

Many strategists hand over vague ideas that cause production headaches, but I build structured pipelines. I rely on visual storyboarding, clear presentation frameworks, and timestamped feedback to lead remote teams of writers, video editors, and thumbnail designers. Because I speak the language of post-production, I provide actionable briefs that empower creatives to hit the mark on the first version, eliminating endless revision loops.

Ultimately, I am passionate about content that drives tangible business results rather than chasing empty, viral vanity metrics. I specialize in taking complex information—like finance, real estate, or digital products—and engineering structured, high-performing media assets that attract the right audience.

Portfolio:

  • Argentina vs Egypt Felt Like a Movie

    Il y a 3 mois • 17,9K vues

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    Bygelow

    72 abonnés

    YouTube Video

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    This is my own creation; I ideated, scripted, filmed, edited, packaged, and posted everything myself.
  • Why Old Movies Were Probably Better

    Il y a 3 mois • 1,36K vues

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    Bygelow

    72 abonnés

    YouTube Video

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    This is my own creation; I ideated, scripted, filmed, edited, packaged, and posted everything myself.
  • ive been working 12 hours per day on the wrong things...

    Il y a 22 jours • 264 vues

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    Joshua Lessard

    2,63K abonnés

    Channel Manager

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    I was in charge of producing this video, and I worked with a team of editors and designers. I then packaged, scheduled, and posted it.
  • The unfair advantage scaling my agency 500% a year

    Il y a 18 jours • 293 vues

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    Joshua Lessard

    2,63K abonnés

    Channel Manager

    En savoir plus

    I was in charge of producing this video, and I worked with a team of editors and designers. I then packaged, scheduled, and posted it.
  • why I shut down my drug empire

    Il y a environ un mois • 1,18K vues

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    josh lessard highlights

    20 abonnés

    Creator

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    I clipped this from a long-form video, edited it, and made it into its own piece. Posted and published it myself, from pre to post.
  • i'm ambitious but lazy, yet i keep making more money

    Il y a environ un mois • 2,02K vues

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    Joshua Lessard

    2,63K abonnés

    Channel Manager

    En savoir plus

    I was in charge of producing this video, and I worked with a team of editors and designers. I then packaged, scheduled, and posted it.
  • The Truth About The 2026 Economy

    Il y a environ 2 mois • 565 vues

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    josh lessard highlights

    20 abonnés

    Creator

    En savoir plus

    Clip this from a longer video, made it into a segment, titled and packaged it.
  • How I Funded My First Business With a 9-to-5

    Il y a 20 jours • 318 vues

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    Lisa Song Sutton

    50,2K abonnés

    Packaging

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    I created title, thumbnail, metadata and posting.
  • The Hidden $250,000 Catch in a UPS Store Franchise

    Il y a 23 jours • 358 vues

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    Lisa Song Sutton

    50,2K abonnés

    Packaging

    En savoir plus

    I created title, thumbnail, metadata and posting.