About 2 months ago
Content strategy — what videos you should make and why
Ideation — finding concepts with high click/watch potential
Titles + thumbnails — packaging videos before you film them
Retention strategy — hooks, pacing, storytelling
Analytics — CTR, retention, returning viewers, traffic sources
Content calendar — deciding what gets filmed each week/month
Editor management — making sure your editor actually executes the vision
Short → long-form strategy
YouTube expansion — potentially multiple channels, series, podcasts, etc.
Eventually, building/managing a small content team