Performance marketer with 4 years experience filming and cutting.

I don’t just cut clips together; I build content strategy that drives actual retention and growth. With a strong dual background in photo/media technology and graphic design, plus 4 years of hands-on experience in video production, I combine high-end editing with a deep, holistic understanding of visual communication.

Having served as Chief of Communication for a company and completed an intensive Social Media Masterclass, I bring a high-level strategic mindset to every project. Where many editors simply follow a timeline, I view every frame through a marketer's lens. I know what makes a hook scroll-stopping, how to structure narrative pacing for peak viewer retention, and whether a creative choice actually aligns with performance goals.

Having mastered both the filming and post-production process from the ground up, I understand the entire creative pipeline. I’m passionate about high-impact visual storytelling and turning raw footage into compelling, high-performing content that stands out in saturated feeds.