YouTube Strategist & Creative Specialist helping creators and brands develop stronger

I’m a YouTube strategist, creative specialist and content creator with a professional background spanning video editing, post-production, digital branding, production and social media. Over the past two years, I’ve combined this creative experience with hands-on YouTube strategy to build my own channel from zero to nearly 29,000 subscribers.

Building my own audience has given me practical experience across the entire YouTube ecosystem - from developing content ideas and identifying audience opportunities to titles, thumbnails, content packaging, analytics, audience behaviour, shorts, long-form content and community engagement. I’m particularly interested in understanding why something works, not simply whether it performs. I look at the relationship between the idea, the packaging, the audience and the platform, and use performance data to continually refine the content strategy.

What makes me unique is the combination of strategic YouTube thinking and a strong creative and artistic background. I have professional experience in editing and post-production, digital branding and production, alongside a First Class degree in Fine Art and professional training in presenting and voice-over. This means I can think about a channel from both sides: the creative craft that makes content compelling and the strategic decisions that help the right audience discover it.

I also enjoy looking at existing channels and identifying opportunities for improvement - whether that’s positioning, content ideas, titles, thumbnails, storytelling, audience engagement or the overall presentation of the channel. I’m naturally curious, visually minded and analytical, and I enjoy turning creative ideas and audience insights into practical strategies that help channels grow.