Creative strategist
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Unlock full access to Avinash Gupta's profile and every other creative professional on YT Careers.
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Description
Hey, I'm Avinash
I build finance brands through content.
Currently, I work as a Senior Creative Lead at YAAS Media, where I lead end-to-end development of finance-focused content IPs - from research and content strategy to scriptwriting, creative direction, production, publishing, and growth.
Over the past five years, I've helped build and scale brands like Fincredibles by South Indian Bank (145K+ followers), ACKO, Money Hook, and Career Hook by defining their content strategy, brand voice, and audience positioning.
Before this, I spent three years working with Neha Nagar, where I helped shape her content strategy, led creative operations, managed brand partnerships with companies like HDFC Bank, Kotak, Airtel, CRED, and UPI, and contributed to growing her Instagram from 1M to 2.1M followers while building her LinkedIn and X presence from 0 to 100K+.
Today, I lead a team of creatives focused on building content engines that help brands reach millions of people organically through stories that people choose to watch, share, and trust.