Video editor with 10 years of Experience + Viral YouTube Experience

I built a YouTube channel from zero to 81,000 subscribers and about 60 million lifetime views, and I did every job on it myself. Concept, research, script, voice, edit, thumbnail, title, upload, analytics. That's Movie Talk NOW, 740+ videos of superhero and pop culture commentary, and it's still where I test everything before I sell it to a client. If a tactic works there, clients get it. If it doesn't, nobody hears about it.

Most of that reach came from short form. Shorts, Reels and TikToks taught me how fast a hook has to land and how much packaging decides before anyone presses play. I rewrite titles and rebuild thumbnails off retention and click data, not vibes.

The other half of my week is Perez Perspective, my video and social marketing shop in Caldwell, NJ. 20+ brands across restaurants, wellness, real estate, retail, manufacturing and political campaigns. When Tropical Juice Bar opened their Union location, I ran weeks of targeted video and local ads into opening day and they had a line down the street for hours. They were at 10 stores when I started. They're at 13 now. I also adapt campaigns into Spanish for Latino-owned brands.

I came up as a designer first. Communication Design at FIT and years in house before I ever touched video, which is why a channel I run looks like one brand instead of ten. The political science degree from Scranton mostly taught me how to build an argument someone will actually sit through, which turns out to be the whole job in commentary.

AI is baked into how I work, as a multiplier and not a replacement. ChatGPT, Claude, Perplexity and MidJourney handle drafts, research, images and automation. Strategy, taste and the final call stay human. I also consult and coach small businesses on setting the same systems up for themselves.

What I can do that most people can't is run the entire pipeline alone and still ship on schedule. Script it, shoot it, cut it in Premiere, design the thumbnail, write the copy, read the numbers the next morning, adjust. If you need one person who can take a channel from idea to published without a committee, that's the job I want.