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Thumbnail Design & Ideation - 4 Billion Clicks | Worked with Disney, Nike & MrBeast

Composition
Creative Direction
Graphic Design
Production
Thumbnail Design

Description

I’m an 18 year old German YouTube thumbnail designer and packaging strategist, working with some of the world’s biggest creators, celebrities, and global brands. I’ve worked on videos with celebrities and high profile public figures including MrBeast, Tom Brady, the Stokes Twins, Mark Rober, Dude Perfect, Nick DiGiovanni, Ben Azelart, Airrack, Unspeakable, Sidemen, and ZHC. My brand clients include Nike, Disney, General Motors, Cadillac, Chevrolet, Amazon Prime, Razer, and Nothing Phone. Trusted by these companies and creators to support their YouTube packaging, marketing, and strategy, I’ve built a strong reputation over the past 5 years in the YouTube space and creator economy.

My work has contributed to multiple outlier videos, with individual projects reaching hundreds of millions of views. Across several major channels, I handled the packaging or strategy for the most viewed video on the channel. In total, my work has contributed to over 4 billion long form views, driven by high CTR thumbnails, strong packaging concepts, and trend aligned creative that performs within the YouTube algorithm.

I specialize in YouTube thumbnails, title strategy, and performance packaging, with a deep, data driven understanding of what drives click through rate, retention, and algorithmic momentum. I understand what makes a viral video, YouTube trends, social hacking principles, and audience psychology.

Portfolio:

  • What It Really Takes to Build the First Cadillac Formula 1 Car

    12 months ago • 2.19M views

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    General Motors

    187K subscribers

    Thumbnail Design & Ideation for Cadillac & General Motors - 2 Million Views

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    I handled the ideation of the brand identity, thumbnail concept and final design for this video, by Cadillac, which currently sits at 2 million views and is the most viewed video on the channel.
  • $1 vs $10,000 Champions League Seats!

    over 3 years ago • 41.5M views

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    Futcrunch

    24M subscribers

    Thumbnail Design & Ideation for Futcrunch - 38 Million Views

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    I worked on this video and created the thumbnail concept and design, the video is one of Futcrunch's most viewed videos and currently sits at 38 million views.
  • $1 vs $1,000,000 Vacation!

    almost 4 years ago • 128M views

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    Stokes Twins

    148M subscribers

    Thumbnail Design & Ideation for The Stokes Twins - 116 Million Views

  • I Cooked Against Robots

    almost 2 years ago • 78.8M views

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    Nick DiGiovanni

    47.4M subscribers

    Thumbnail Design & Ideation for Mark Rober & NickDigiovanni - 61 Million Views

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    I worked on this video for Mark Rober & NickDiGiovanni and helped create the thumbnail concept and final design. The video is currently the most viewed on the NickDiGiovanni Channel sitting at 61 million views.
  • We Built A 1000 MPH Baseball Cannon

    over 1 year ago • 6.57M views

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    Dude Perfect

    62.8M subscribers

    Thumbnail Design for Dude Perfect - 6 Million Views

  • I Secretly Hid In Kai Cenat's Livestream (FINALE)

    about 1 year ago • 12.1M views

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    Airrack

    19.5M subscribers

    Thumbnail Design for Airrack - 9 Million Views

  • How To Know If Your Parents Are Watching You

    about 1 year ago • 105M views

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    Law By Mike

    19.8M subscribers

    Short-Form Thumbnail Design & Ideation for LawByMike - 66 Million Views