Thumbnail Design & Ideation - 4 Billion Clicks | Worked with Disney, Nike & MrBeast
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Description
I’m an 18 year old German YouTube thumbnail designer and packaging strategist, working with some of the world’s biggest creators, celebrities, and global brands. I’ve worked on videos with celebrities and high profile public figures including MrBeast, Tom Brady, the Stokes Twins, Mark Rober, Dude Perfect, Nick DiGiovanni, Ben Azelart, Airrack, Unspeakable, Sidemen, and ZHC. My brand clients include Nike, Disney, General Motors, Cadillac, Chevrolet, Amazon Prime, Razer, and Nothing Phone. Trusted by these companies and creators to support their YouTube packaging, marketing, and strategy, I’ve built a strong reputation over the past 5 years in the YouTube space and creator economy.
My work has contributed to multiple outlier videos, with individual projects reaching hundreds of millions of views. Across several major channels, I handled the packaging or strategy for the most viewed video on the channel. In total, my work has contributed to over 4 billion long form views, driven by high CTR thumbnails, strong packaging concepts, and trend aligned creative that performs within the YouTube algorithm.
I specialize in YouTube thumbnails, title strategy, and performance packaging, with a deep, data driven understanding of what drives click through rate, retention, and algorithmic momentum. I understand what makes a viral video, YouTube trends, social hacking principles, and audience psychology.
Portfolio:
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What It Really Takes to Build the First Cadillac Formula 1 Car
12 months ago • 2.19M views
General Motors
187K subscribers
Thumbnail Design & Ideation for Cadillac & General Motors - 2 Million Views
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I handled the ideation of the brand identity, thumbnail concept and final design for this video, by Cadillac, which currently sits at 2 million views and is the most viewed video on the channel. -
$1 vs $10,000 Champions League Seats!
over 3 years ago • 41.5M views
Futcrunch
24M subscribers
Thumbnail Design & Ideation for Futcrunch - 38 Million Views
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I worked on this video and created the thumbnail concept and design, the video is one of Futcrunch's most viewed videos and currently sits at 38 million views. -
$1 vs $1,000,000 Vacation!
almost 4 years ago • 128M views
Stokes Twins
148M subscribers
Thumbnail Design & Ideation for The Stokes Twins - 116 Million Views
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I Cooked Against Robots
almost 2 years ago • 78.8M views
Nick DiGiovanni
47.4M subscribers
Thumbnail Design & Ideation for Mark Rober & NickDigiovanni - 61 Million Views
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I worked on this video for Mark Rober & NickDiGiovanni and helped create the thumbnail concept and final design. The video is currently the most viewed on the NickDiGiovanni Channel sitting at 61 million views. -
We Built A 1000 MPH Baseball Cannon
over 1 year ago • 6.57M views
Dude Perfect
62.8M subscribers
Thumbnail Design for Dude Perfect - 6 Million Views
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I Secretly Hid In Kai Cenat's Livestream (FINALE)
about 1 year ago • 12.1M views
Airrack
19.5M subscribers
Thumbnail Design for Airrack - 9 Million Views
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How To Know If Your Parents Are Watching You
about 1 year ago • 105M views
Law By Mike
19.8M subscribers
Short-Form Thumbnail Design & Ideation for LawByMike - 66 Million Views