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YouTube Strategy, Creative Ideas & Digital Marketing

Channel Management
Content Strategy
Creative Direction
Operations
Writing

Description

I really enjoy figuring out why some ideas connect with people and others don’t. I’m naturally curious, and I tend to be the person who digs into something, asks a lot of questions, researches what other people are doing, and comes back with ideas for how it could be better.

YouTube has become a big area of interest for me because it brings together a lot of things I enjoy, like storytelling, psychology, creativity, strategy, and understanding an audience.

My background is in digital marketing and business growth, where I’ve spent 8+ years working with businesses on customer acquisition, advertising, lead generation, and strategy. That experience has taught me to look beyond views and clicks and think about who we're actually trying to reach and what we want them to do next.

I’m continuing to learn more about YouTube and would love to work with creators and businesses where I can bring a fresh perspective, dig into the channel and audience, and help shape a thoughtful strategy for growth.

Portfolio:

  • Here's why I bought the iPhone 13 mini

    about 4 years ago • 47.5K views

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    Michael Ostrow

    637 subscribers

    Ideation, Creative Direction, Filmed for Tech Review

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    I developed a video for my personal YouTube channel and worked with an editor to bring it to life. It ended up reaching more than 47,000 views. 

  • One-Bag Travel Packing | As a Digital Nomad Entrepreneur in Cold Weather

    over 4 years ago • 9.27K views

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    Michael Ostrow

    637 subscribers

    Travel and Bag Review Video

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    I created this video for my personal YouTube channel around a topic I was genuinely interested in: one-bag travel, packing, and living more minimally while traveling.
    I developed the idea, planned the content and structure, appeared on camera, and worked with a video editor to bring the final video together.
    The video performed well organically and has received more than 9,000 views, making it one of the stronger-performing videos on my channel.

  • Why venting is bad & How to handle a venting friend

    almost 6 years ago • 6.24K views

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    Michael Ostrow

    637 subscribers

    Personal Growth Content - Ideation, Writing, Script, Simple Editing

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    I created this video around a topic I found interesting: how venting can affect friendships and how to handle difficult conversations in a healthier way.
    I developed the concept, structured the talking points, presented the video on camera, and worked with an editor to bring the final piece together.
    The video received more than 6,000 organic views and 245 likes. It’s a good example of the kind of content I enjoy creating most: taking a relatable everyday issue, thinking through the psychology behind it, and turning it into something useful and easy to understand.