Retention-focused video editor — long-form, short-form, and everything in between

I've been editing for 4+ years now, and somewhere along the way it stopped being just a skill and became the thing I actually think about — what makes someone stay on a video instead of scrolling past. That question is behind every cut I make.

Across client work, I've helped generate 42M+ views across platforms — not by chasing trends, but by paying close attention to where retention actually breaks down and fixing it. I don't lock myself into one niche — whatever the content, the same principle applies: pacing and structure built around how people actually watch. I use Premiere Pro for the edit and After Effects when a project needs real motion graphics or visual polish.

What I bring that's harder to find: I don't just execute a brief, I look at what's actually happening in a channel's numbers and edit with that in mind. If something's not working, I'll say so — and if a project needs more than editing (thumbnails, pacing feedback, format ideas), I'm not precious about staying in a narrow lane.

Based in India, working with creators and brands globally. Always happy to start with a small project so you can see the fit before committing to anything ongoing.