Audience-first creator specializing in channel growth and engagement

What sets me apart is my ability to eliminate the guesswork from the creative process. I bring a structured, data-informed approach to content creation, allowing me to craft strategies that are not only creatively ambitious but also optimized for retention and growth. I help teams seamlessly merge the art of digital storytelling with the science of analytics to build campaigns that truly perform where others might just be hoping for the best.
A defining milestone in my development was leading a data science project focused on home pricing regression analysis. Through the meticulous process of dataset evaluation and predictive modeling, I realized that data isn't just about formulas—it's about understanding human behavior, identifying patterns, and forecasting trends. I apply this exact same analytical lens to creative strategy, using hard insights to anticipate what audiences want to see and how they want to experience it.