Senior Video Editor & Creative Strategist | Scroll-Stopping Social Content

I'm a UK-based Senior Video Editor, Creative Strategist and Content Producer with over nine years of experience bringing creative ideas to life. My background spans global brands, creative agencies and independent content production, having worked with Disney, National Geographic, ODEON, P&O Cruises, Cadbury, Mindful Chef and more.

I started my career on the brand side of marketing, developing a strong understanding of audiences, storytelling and what makes content genuinely engaging. Over the years, I've combined that strategic experience with hands-on production, specialising in social-first video, creative ideation, scripting, filming and editing. Today, I work with agencies, brands and creators to develop and deliver content that doesn't just look great, but has a clear purpose behind it.

One of my biggest strengths is being able to see the bigger picture while getting stuck into the details. I can take a rough idea or hours of raw footage and turn it into polished, engaging content, or build a creative concept from scratch and bring it all the way through to final delivery. I'm equally comfortable developing hooks and narratives, refining pacing, recording voiceovers, adding captions and handling post-production.

I'm proficient in Adobe Premiere Pro, After Effects and CapCut, alongside AI-assisted creative tools including ElevenLabs. Recently, I delivered over 100 social-first video assets for HeliosX, adapting creative across multiple brands and international markets while balancing tight deadlines and high production standards.

What I enjoy most is finding the story within the content, whether that's making a talking-head video more engaging, transforming existing footage into attention-grabbing Shorts or developing a completely new creative direction. I bring a combination of creative instinct, strategic thinking, technical editing skills and a genuine understanding of social platforms.

I'm currently available for flexible freelance projects, including short-form video editing, YouTube Shorts, content repurposing, creative strategy, scripting and ongoing content production. Whether you need someone to take ownership of the entire creative process or simply deliver brilliant edits, I'd love to help bring your ideas to life.