Editor for creators. Retention-first cuts, motion graphics, fast turnaround.

I started in commercial video seven years ago, cutting brand films and campaigns
where the work had to hold up on a big screen in front of a client counting every
frame. A big part of that was Carmen Steffens, a fashion retailer with 500+ stores,
where I led campaign production end to end, from shoot through final delivery.

I came up as a designer before I was an editor, and it changed how I cut. I don't
hand graphics or sound off to someone else and hope it matches. Motion graphics,
text animation, color and sound design are all in-house, built into the edit as I
go. For a creator that means one person instead of three, and a video that feels
designed rather than assembled.

Last year I finished a Broadcasting diploma at Seneca College in Canada. It made me
unlearn a few habits and sharpen others, mostly around story structure and how much
you can cut before a scene stops breathing.

What I actually care about is rhythm. The difference between a video someone watches
to the end and one they close at forty seconds is almost never the footage. It's
pacing, where the cut lands, and what you were willing to delete. I edit for
retention because that part of the craft genuinely interests me, not because it's
the word everyone uses.

I work remotely from Brazil, in fluent English, and I'm reliable on a weekly upload
schedule. If you want to know how I'd handle your channel specifically, send me raw
footage from a video you've already published and I'll cut a test. Judge the work,
not the pitch.

Portfolio: guilhermepoppi.com